Build Your Thought Leadership Brand

Unlock the strategy that turns your voice into visibility, credibility, and aligned opportunities — no fluff, no templates, just real impact.

This guide walks you through the exact framework I’ve used to help hundreds of entrepreneurs grow their platforms, get featured in top media outlets, and build a brand that people trust and remember.

What’s Inside the Thought Leadership Guide

Whether you're just getting started or looking to finally be seen for your actual expertise, this guide will walk you through how to build a personal brand rooted in purpose, clarity, and visibility.

Here’s what you’ll find inside:

Platform Alignment – Choose the right channels based on your strengths and audience (not just what’s trending)
Audience Clarity – Get crystal clear on who you're speaking to and why they need your voice
Content Strategy – Map out content pillars that position you as a go-to leader, not just a “creator”
Visibility That Converts – Learn how to get seen by the right people — from ideal clients to media to collaborators
Offer Development – Turn your thought leadership into aligned services, speaking engagements, or digital products
Credibility Building – Learn what really builds trust online (and how to avoid common traps)
Momentum Mapping – Understand how to maintain consistency without burnout
Success Stories – Case studies and client examples of how this framework has helped changemakers grow

I'm Ashley, an business + thought leadership strategist who is best known for her best-selling book, Jefa in Training.

In the past few years, I’ve built a multi–six-figure consultancy after publishing my best-selling book Jefa in Training — and I’ve helped hundreds of underrepresented entrepreneurs grow their visibility, build aligned offers, and lead with impact.

I’ve been featured in Forbes, Business Insider, and across stages and platforms that elevate changemakers. Now, I’m committed to making sure more underrepresented leaders and entrepreneurs have the tools — and support — they need to succeed.

Because business isn't one-size-fits-all. And your story deserves a strategy that reflects it.

Want to learn more about my work? Head to www.ashleykstoyanovojeda.com

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Your Guide To Building A Thought Leadership Strategy

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