Not reaching people on TikTok or YouTube? Don't make my same mistakes!
Learn everything you need to Glow Up & Grow on TikTok & YouTube ... in ONE DAY
And even better, while you're learning, you can actually start earning. If you love the course, you can sell it for a 50% commission rate. It's honestly such a win-win situation 🤩
Course Overview
Who I Am & How My Affiliate Program Works (Previewable Before Purchase)
2 lessons
How to Sign Up as an Affiliate for this Course (Earn While You Learn) 🤑🚀
1 lessons
- Instructions (PDF)
Step 1: Getting Clear on YOU
5 lessons
- Your WHY - Getting Clear on Your Personal Purpose & Your Tone✨
- Who Are You Even Talking To?📲
- What Do You Talk About?😅
- Additional FAQ's: Going Live, Building Community, Shadow Banning 💬
- Bringing All of This Together
Step 2: Audit Your Own Page (& Understanding Analytics)
3 lessons
- Auditing Your Own Page
- All of the Things to Consider When Reviewing Your Profile
- Let's Talk Analytics (Demo)
Step 3: Planning What to Say & Communication Techniques
9 lessons
- Communication 101
- Pre-requisite: Hooks Builder
- The YOU Factor
- Lessons on Language to Use
- Viral vs Nurture Content
- Controversial topics and Controversy
- "How Often Do I Post on TikTok?"
- Bonus: How to Get Comfortable Filming Videos
- Bonus: How to deal with hate comments
Step 4: Keyword Research (SEO & Reaching the RIGHT People)
6 lessons
- Keyword Research Intro
- How to Do Keyword Research
- How to Research Your Competitors
- My SEO Calendar I Use to Plan My Content (Download Now)
- Bonus: SEO Research - More Examples (Reinforcing the Basics)
- Keyword Examples & Placement (+PDF Keyword Instructions)
Step 5: Let's Film Some Videos!
3 lessons
- Step-By-Step: How to Film Videos (My Specific Format & General Tips)
- Filming Based on Watch Time (Plus Tips on: Talking Head vs Faceless Content)
- Miscellaneous Reminders
Step 6: You Posted Your Video... Now What?
1 lessons
- Your Video is Live on TikTok ... What Do I Do? (PDF Checklist)
Step 7: How to Maintain Momentum After Posting
2 lessons
- Your post starts gaining traction... now what?
- "But what if it doesn't work? HELP!" (to anyone who has tried these tips for only 1 day or 1 week)
Short Form Content Tips (Extra Credit)
17 lessons
- Clearing Cache - Is this even helpful?
- "How long do I test everything out?"
- Is Following Trends Hurting Your Account?
- Hot Take on Using CapCut & Other Editing Tools
- TikTok vs Instagram Content
- Defining Shadowbanning
- What happens when you engage with YOUR OWN videos (like, share, comment, view etc)
- Is it possible to post too often (what does it mean to oversaturate the algorithm)?
- Is Deleting/Privating Videos Bad for Your Account?
- "Unoriginal" or "Low Quality" - What happens when you get these messages from TikTok?
- TikTok Safety
- Learn from Common Mistakes (brevity, clickbait, view jail, etc)
- Losing Inspiration - How to Re-ignite your creative spark
- To anyone struggling with being consistent
- The Viral Creator Mindset
- Social Media Mindfulness: Curate Your Feed Carefully
- Wrapping Everything Up
Bonus: How to Sell a Digital Product without Sounding "Sales-y"
3 lessons
- Customer Perspective / Working with Brands / Subtle Flexing
- "Why am I not Selling Anything?"
- Writing Exercise (PDF)
Want to request a topic to be added to this course or need clarity on a specific topic? Let me know here!
2 lessons
- Want a lesson or clarity on something? Request it here:
- Finish the course but want individualized help?
What My Clients Have to Say 💕
Course Description
The Glow and Grow course is your ultimate guide to leveling up your social media presence while staying authentic to yourself. Designed to empower creators and business owners alike, this course blends practical strategies, psychological insights, and proven techniques to help you stand out online, attract the right audience, and amplify your impact.
Through step-by-step guidance, you’ll learn how to:
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Clarify your unique voice and message.
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Optimize your content for visibility and engagement.
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Master the art of connecting with your audience.
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Use social media algorithms to your advantage.
PLUS!!! Anyone who takes the course has the unique opportunity to earn while you learn.
For every sale of the course made through your affiliate link, you’ll receive a generous 50% commission— putting real money in your pocket as you apply the strategies taught in the program.
"Why is Cass qualified to teach this stuff? Can't everyone teach about TikTok growth?"
Cass’s approach to TikTok growth is unlike anything you’ll find with other social media coaches.
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Systems-Based Approach: With a background in software, Cass understands TikTok as a system, not a game. She knows how the platform is designed to operate and teaches you how to work with the algorithm to create sustainable, authentic growth.
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Deep Understanding of Human Connection: Armed with a degree in clinical counseling, Cass knows the psychology behind meaningful communication and connection. This insight helps you craft content that resonates deeply with your audience, building trust and engagement.
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Mastery in Messaging: With 5 years of experience in marketing for big tech, Cass has honed the art of clear, impactful messaging that cuts through the noise and speaks directly to your ideal audience.
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Proven Community-Building Expertise: Cass has managed Fortune 500 software communities with over 1 million active global users. She knows how to cultivate vibrant, engaged communities—skills she now teaches to help you build a loyal audience that amplifies your impact.
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Sales Savvy Without the Salesy Vibe: Having worked in software sales— which in essence is selling air (aka a product you can't even see) —Cass knows how to communicate value without sounding pushy. She’ll teach you the subtle art of selling authentically, so your content feels natural and compelling, while still driving conversions.
Most importantly, Cass got on TikTok in January of 2023, and was able to quit her job in August of 2023 - LITERALLY IN 8 MONTHS thanks to TikTok.
Now, Cass's mission is to help others realize their own potential and achieve the same level of success.
Dreaming big isn’t just a lofty goal—it’s the first step toward creating the life you envision. It all begins with your decision to commit fully to yourself and your unwavering determination to make it happen.
The creators who "make it" on social media aren’t the ones who always had perfect numbers— they’re the ones who refused to give up. They showed up with grit and consistency, even when it felt like no one was watching.
So, ask yourself: are you ready to bet on yourself and take the leap?
Glow & Grow: TikTok Success Simplified (PLUS Earn 50% Commission if you share this with a friend)
Course
$99
$450