Unlock the full potential of digital marketing with 360 Digital Marketing Masterclass's comprehensive Digital Academy. This course covers everything you need to know about the digital marketing landscape—from SEO and content creation to social media strategy, email marketing, paid advertising, and analytics. Whether you're a complete beginner or looking to refine your existing skills, this class is designed to provide you with the tools and knowledge to create and execute effective digital marketing campaigns that drive real results.

Benefits:

• Gain a complete understanding of all digital marketing aspects, ensuring you're equipped to handle every part of a marketing campaign.

• Engage in practical exercises and real-world case studies to apply what you learn immediately.

• Learn from professionals who bring their expertise and up-to-date knowledge to the classroom.

• Enhance your resume with in-demand skills that are critical for today’s job market.

• Apply digital marketing strategies to increase brand visibility, attract more customers, and drive revenue.

• Connect with like-minded individuals and professionals in the digital marketing field.

Join the 360 Digital Marketing Masterclass and take the first step toward mastering the art of digital marketing!

Week 1: August 21 - Getting Started with Digital Marketing

• What is Digital Marketing?: A basic introduction to the concept and its importance.

• Core Areas: An overview of the main digital marketing channels—social media, email, and websites.

• Simple Goal Setting: How to set small, achievable goals for your digital marketing efforts.

• Understanding Your Audience: Easy ways to identify who you’re marketing to.

Week 2: August 28 - Introduction to SEO (Search Engine Optimization)

• What is SEO?: A simple explanation of how search engines work.

• Keywords Made Easy: Finding and using words people search for.

• Basic On-Page SEO: Tips for improving your website’s content so it ranks better.

• Building Links: Easy ways to get other websites to link to yours.

Week 3: September 4 - Creating Simple Content

• Why Content Matters: Understanding the role of blogs, videos, and social posts.

• Content Creation Basics: How to create simple, engaging content (with free tools).

• Sharing Your Content: Where and how to post your content for the most impact.

• Measuring Success: Easy ways to see if your content is working.

Week 4: September 11 - Social Media for Beginners

• Overview of Social Platforms: Quick guide to the main platforms (Facebook, Instagram, etc.).

• Starting with Social Posts: Simple steps to create posts that people like and share.

• Building a Social Media Plan: A basic plan for what, when, and where to post.

• Intro to Social Media Ads: A beginner's look at how to start with paid ads.

Week 5: September 18 - Basics of Email Marketing & Simple Ads

• Email Marketing 101: How to start building an email list and send your first email campaign.

• Writing Emails: Easy tips for writing emails that get opened and read.

• Introduction to Paid Ads: Understanding the basics of Google and Facebook ads.

• Running Your First Ad: Step-by-step guide to setting up a simple ad campaign.

This plan will give you a well-rounded understanding of digital marketing over the next five weeks, equipping you with practical skills you can immediately apply.