
Personal Brand Coaching Insights
Advice for Every Stage of Your Career
What's included
Coaching Tips for Common Career Mistakes
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Succeeding and managing teams
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Managing stress and difficult people
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Career planning
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Personal Brand: positioning yourself for what's next
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How to look for a job
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Interviewing & Negotiating with the boss

I'm Dana Theus, executive & career coach for leaders building the path to their best selves
My approach is grounded in extensive front-line experience with Fortune 50 companies, tech startups, and government agencies. I know what it takes to lead in diverse, high-stakes environments. My coaching style is a unique blend of compassion and direct, no-nonsense advice. I work with leaders at critical career junctures, guiding them to connect with their purpose and explore proven leadership strategies. The result? My clients consistently rise into senior roles, lead with greater confidence, and build lasting legacies. They often return for multiple and ongoing engagements, proving the ROI of our work.