CHALLENGE TO CASH
Turn What You Know Into a Challenge That Can Generate Revenue for Your Business
Learn the framework I use to create, position, promote and monetize challenges—without spending months creating another product.
LIVE BUSINESS CLASS
September 17 | 7 PM ET
LIVE ON ZOOM
YOU DON'T ALWAYS NEED ANOTHER PRODUCT.
YOU DON'T ALWAYS NEED ANOTHER PRODUCT.
You may need another way to monetize what you already know.
If you're a business owner, coach, consultant, creator or expert, you probably already have knowledge, experience or a skill that somebody else needs.
But knowing something valuable isn't enough.
You need to know how to package it, position it and sell it.
A challenge gives you a way to turn what you know into an experience that can:
Generate revenue.
Grow your email list.
Bring new customers into your business.
Create demand for your offers.
And lead people into what you sell next.
I'm going to show you how.
I MADE $10,000 FROM A FREE CHALLENGE.
In 2023, I created a challenge that brought in more than 14,000 registrations.
The challenge itself was FREE.
But I created a simple $10 companion journal/workbook.
That one upsell generated approximately:
$10,000.
And here's what that experience taught me:
THE CHALLENGE WASN'T JUST THE PRODUCT.
THE CHALLENGE WAS THE VEHICLE.
I created content around the challenge while it was happening.
That content continued bringing people in.
The challenge grew my email list.
It created community around a specific topic.
And a free participant could become a paying customer.
I've learned a lot more about creating and monetizing challenges since then.
Now I'm breaking the process down for you.
THE CHALLENGE TO CASH™ FRAMEWORK
During this live class, I'll walk you through the 7-part framework for taking your knowledge from IDEA → CHALLENGE → CASH.
01. IDENTIFY
What do you know that someone else needs?
Find the knowledge, skill, experience or transformation that can become your challenge.
02. PACKAGE
Turn it into an experience.
Create your challenge name, promise, structure and participant outcome.
03. POSITION
Make the right person want in.
Clearly communicate who your challenge is for, what problem it solves and why they should join.
04. PROMOTE
Get people registered.
Learn how to use content, email and your existing audience to create demand and drive registrations—including how to keep creating momentum while your challenge is happening.
05. DELIVER
Give them an experience worth completing.
We'll look at different ways to deliver your challenge without unnecessarily overcomplicating it.
06. MONETIZE
Decide where the CASH happens.
Your challenge could be:
Free with a paid upsell.
Paid from the beginning.
Free with a backend offer.
Paid with an additional offer.
I'll help you think through which monetization model makes sense for your business.
07. CONTINUE
Don't let the money stop when the challenge ends.
Map the next step so participants have a natural path into your next product, program or service.
YOU DON'T NEED 14,000 PEOPLE.
You need the right challenge.
The right audience.
A clear promise.
And a strategy for turning participation into revenue.
Whether 20 people join your challenge or 2,000, I want you to understand where the money happens before you launch.
That's the difference between simply hosting a challenge...
and building a challenge that supports your business.
BY THE END OF THIS CLASS...
You'll have clarity around:
What your challenge should be
Who it's for
The result you're helping them achieve
How to structure it
How you'll promote it
How you'll monetize it
What you'll sell next
This isn't about leaving with another page of notes.
I want you leaving with a challenge you can actually BUILD and LAUNCH.
THIS CLASS IS FOR YOU IF...
You're a business owner, coach, consultant, creator, expert or service provider who has something valuable to teach.
You've been looking for a way to create a potential cash injection in your business.
You want to monetize your knowledge without spending months creating another huge course.
You have followers or an email list but need better ways to turn your audience into customers.
You've considered doing a challenge but don't know what to teach, how to structure it, what to charge or how to sell it.
Or you've done challenges before and want a stronger monetization strategy behind your next one.
WHAT COULD ONE CHALLENGE DO FOR YOUR BUSINESS?
More customers?
A larger email list?
A cash injection?
More demand for your main offer?
A new revenue stream from knowledge you already have?
You won't know until you BUILD IT.
CHALLENGE TO CASH™
How to Launch & Monetize a Challenge
September 17 | 7 PM ET
LIVE ON ZOOM
Results vary based on factors including your audience, offer, pricing, promotion and execution. The $10,000 example reflects Quonda's past experience and is not a guarantee of individual results.
Challenge to Cash — How to Launch and Monetize a Paid Challenge
Workshop
$97