SOCIAL MEDIA AUDIT

This is a summary of a comprehensive social media audit. The audit meticulously tracks various metrics such as likes, shares, comments, and views on different social media platforms used. It also details the purpose of the content posted and the level of engagement it receives.

The audit records the current platform being used and suggests new platforms to try along with the reasons for the suggestion.

It provides social media statistics on a monthly basis, broken down into weeks.

The audit categorizes content into main and seasonal contents and sets insight goals for each.

There are also notes about the frequency of posting, including daily, weekly, and monthly schedules.

The audit draws attention to recycled content, which is further divided into educational, interactive, and promotional categories.

Lastly, the audit outlines the next steps based on the insights gathered.