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Cheri Sotelo

The Psych Series


The IMPACT Training Method: Certificate Program

Course

$3,000/4 weeks x 5

or $12,000 once

Course Description: "The IMPACT Method" Training Program

Overview: "The IMPACT Method" is an innovative online training program designed to provide a deep understanding of psychological insights in business environments. This comprehensive course caters to both corporate entities and entrepreneurs, aiming to enhance their abilities in understanding consumer and employee behaviors and decision-making processes. Through a blend of theoretical knowledge and practical application, participants will gain essential skills to navigate and influence business dynamics effectively.

Course Objectives:

By the end of this course, participants will be able to:

  1. Understand and Interpret Non-Verbal Communication: Gain insights into reading environmental cues, body language, and group dynamics to enhance interpersonal communication and understanding.

  2. Apply Psychological Strategies in Sales: Utilize consumer psychology, persuasion techniques, and emotional triggers to create effective sales strategies and improve customer engagement.

  3. Navigate Cross-Cultural Interactions: Develop cultural intelligence and cross-cultural communication skills to effectively interact in diverse business settings.

  4. Implement Gender-Inclusive Communication: Recognize gender communication styles and biases, fostering an inclusive communication environment in the workplace.

  5. Master the Art of Positive Reframing: Learn techniques for transforming negative communication into positive interactions, enhancing team morale and effectiveness.

  6. Identify Leadership and Pitching Skills: Assess personality traits for effective pitching and leadership, aligning individual strengths with business needs.

  7. Build and Manage High-Performing Teams: Acquire skills in team building, motivation, and performance management to create and lead successful teams.

  8. Conduct Insightful Market Research: Master the art of conducting both qualitative and quantitative market research and profiling target audiences for strategic business planning.

  9. Recognize and Mitigate Personal Biases: Develop self-awareness regarding personal biases and judgment patterns, leading to more objective decision-making in business.

  10. Conceptualize and Solve Business Cases: Integrate all learned concepts to analyze real-life business scenarios, developing strategic solutions using psychological insights.

Course Structure and Components:

Modules: The course comprises 10 detailed modules, each focusing on a specific aspect of business psychology.

Interactive Activities: Engaging activities such as role-playing, observational exercises, and team simulations provide hands-on experience.

Assessments and Homework: Each module includes assessments and homework assignments to reinforce learning and encourage practical application.

Handouts and Resources: Downloadable handouts, checklists, and access to additional resources like video lectures and software trials support the learning experience.

Case Studies and Real-Life Applications: In-depth case studies and real-world scenario analyses deepen understanding and application skills.

Certification:

Upon successful completion of the course and final examination, participants will receive a Certificate of Completion for "The IMPACT Method" training program, signifying their enhanced skills in applying psychological insights in various business contexts.

This course is ideal for professionals seeking to enrich their business acumen with psychological insights, improve their communication and leadership skills, and develop strategies that resonate deeply with their target audiences.