Alfia Caldwell

Alfia Caldwell, also known as The Thrivepreneur Coach™, is the CEO of Reframe It, a premier coaching and consulting firm for high-potential women ready to transition from simply surviving to boldly thriving — in life and business.

Armed with a Master's in Leadership and Coaching, a Bachelor's in Economics, and multiple certifications — including Executive Coaching, Emotional Intelligence, Change Management, Excellence in Operations Management, Trauma-Informed Coaching and Counseling, and Christian Life Coaching — she blends business expertise with deep personal transformation. Her background spans corporate leadership, community initiatives, and Christian ministry, allowing her to guide women through profound reinvention while building financially thriving businesses.

With over 17 years of coaching C-suite executives, senior leaders, and entrepreneurs — and over 20 years of experience in the insurance and financial services industries — Alfia brings real-world insight and proven strategies to every client interaction. She has successfully owned and operated two businesses and has had the privilege of coaching and advising more than 20,000 entrepreneurs and leaders nationwide.

Her consulting and coaching expertise spans financial services, nonprofit organizations, higher education institutions, Fortune 50 corporations, and large faith-based organizations. She has a proven track record of helping entrepreneurs scale their businesses to 7-figures and beyond, including multi-location expansions.

But her success story didn’t begin in boardrooms. After surviving a destructive marriage to someone who consistently displayed narcissistic traits — charming to the world but controlling, manipulative, and emotionally damaging behind closed doors — she rebuilt her life from the inside out. Her powerful journey from surviving to thriving now forms the foundation of her signature programs: The Comeback Code and Corporate-to-CEO.

She is the creator of the T.H.R.I.V.E.™ Model, a holistic framework integrating business strategy, mindset mastery, and emotional resilience. She is also the host of The Thrivepreneur Podcast, where she shares insights to empower women to rise, rebuild, and lead with impact.

As a proud member of the International Coach Federation (ICF), Alfia upholds the highest professional and ethical standards in the coaching industry.

Her mission is clear: to help women reclaim their power, reframe their stories, and step into the abundant, purpose-driven lives they were always meant to live.

The Thrivepreneur Tribe is your go-to space for connection, courage, and clarity on the journey from employee to empowered entrepreneur. Whether you’re just dreaming about leaving corporate or already building your business, this free community is your safe space to grow, share, and THRIVE—together.