Alfia Caldwell, M.S.

Alfia Caldwell also known as The Thrivepreneur Coach is a Holistic Business Coach with over 16 years of experience working with C-suite executives, senior leaders, and entrepreneurs. In addition to coaching expertise, Alfia has owned two successful businesses, with over 20 years of experience in the insurance and financial services sectors, and holds a Master of Science in Leadership and Coaching, a Bachelor of Art in Economics, along with certifications in Executive Coaching, Emotional Intelligence, Change Management, Excellence In Operations Management, Trauma-Informed Coaching and Counseling, and Christian Life Coaching.

Throughout her career, Alfia has had the privilege of coaching and advising over 20,000 entrepreneurs and leaders nationwide, as well as organizations across diverse sectors including financial services, nonprofits, large religious organizations, colleges and universities, and Fortune 50 corporations to name a few, empowering them to scale their organizations, achieve transformative growth, and navigate complex organizational and leadership changes. Alfia specializes in help high-potential corporate women confidently transition into entrepreneurship and thrive as CEOs without the overwhelm, burnout, or starting from scratch. She has a track record of helping entrepreneurs grow their businesses beyond 7- figures and expanding into multiple locations.

She combines years of business and leadership experience with a deep commitment to holistic, solutions-focused, results and evidence-based coaching practices. A proud member of the International Coach Federation (ICF), she adheres to the highest professional and ethical standards in the coaching industry. Alfia is the CEO of Reframe It, a coaching and consulting firm that empowers high-potential women to reframe their lives by starting and scaling businesses that are both financial success and personally fulfilling. She is the creator of the T.H.R.I.V.E.™ Model, a holistic framework that integrates business strategy, mindset mastery, and emotional resilience — and the host of The Thrivepreneur Podcast.