Lydia Hutchison

The Prospecting Blueprint is the most helpful, actionable sales guide I've read. I would recommend it to anyone doing prospecting and cold outreach, whether you're starting out in your career as an SDR/BDR or an AE or leading a team. It's straight to the point with no BS. Lydia doesn't add unnecessary anecdotes or repetitive paragraphs just for the sake of making it longer. There's insight and instruction presented in a digestible way. If you invest a few hours of your time in building your foundation and following Lydia's lessons, prospecting will become approachable and productive. I'm currently using the blueprint to revamp and optimize my email messaging and it's been hugely helpful. Highly, highly recommend to anyone in sales - it's really rewarding to see that response rate creep up!

This course is so easy to consume, and was actually super helpful compared to other courses I've taken. You can hear Lydia's tone through her writing, which makes it very easy to follow and understand. I would absolutely recommend this course if you're someone like me that is building an outbound function from scratch or trying to fix a broken outbound strategy.

The Prospecting Blueprint is exceptionally valuable. Its user-friendly approach makes it easily comprehensible as a BDR or SDR. The insightful breakdown of the PRISM Framework provides a profound understanding, while the session on leveraging LinkedIn for Sales is like finding a golden ticket for success.

This was an excellent, straight to the point and easily digestible course. Plugging everything into this framework was quick and easy and my outbound motion now has a clear direction.