From swimwear to soul work: Greta Sainz on confidence that goes deeper than skin
Almost ten years ago, Greta Sainz was my roommate in Brooklyn. We were in our twenties, both figuring out what we wanted to build. Back then she had already started a swimwear line, and what struck me was not just the clothes. It was the way she saw beauty in everyone and pulled it out of them. She would hire her friends to model, me included, and you left those shoots standing a little taller.
That brand was built on one idea: comfortable in your own skin. It worked. The line grew, the audience grew, mostly organically. But at some point Greta hit a quiet mismatch. Confidence goes way deeper than that, she told me. It has to come from within. From a place of your soul, not just because I accomplished this beautiful thing. The swimwear had been about confidence on the surface. She wanted to work on where confidence actually comes from.
So she pivoted. Not to a new product, but to a new practice.
What Greta actually teaches
Greta's work now sits at the intersection of psychology and identity. She talks about identity death: noticing the version of yourself you have quietly built, and being willing to let parts of it go. She draws on the idea of childhood wounds, and on the gap between who you are today and who you want to become. Her framing is that when a desire is not showing up in your life yet, it is usually because something underneath it is asking to be seen first.
Her method is unglamorous in the best way. When something triggers her, she writes. She gave me a recent example: scrolling Instagram, she saw two friends together and felt a sting. Instead of scrolling past it, she journaled. What came up was not really about those friends. It was about belonging, and about an identity she had built as Greta the helper. Her realization: People will eventually outgrow you, and that is okay. It is about letting go of the identity you created for yourself. Holding both truths at once, she says, is what lets the present moment just be.
That honesty is the whole point. I think we are entering a different era, she said. Before, leadership was very authoritative, and people are not gravitating toward that anymore. They want someone who is still in the journey, who says I am still human and I am going to make mistakes. She calls it a new era of leaders, where you see the person teaching you as an equal and that is exactly why you can imagine becoming a better version of yourself.
Naming the goal out loud
One of the most honest moments of our conversation was about money. For a long time Greta felt ashamed to say she wanted to make more of it. In spiritual circles especially, wanting money can get coded as not being spiritual. She bypassed the desire for years. Now she names it plainly: a goal of 10k a month, consistently, not as a one-off. Saying it out loud, she told me, was its own kind of liberation. Hold the desire long enough so the experience comes up. If you say you want something and you do not do the work, there is nothing to witness.
That reframe, that wanting more is allowed and that you have to ground a desire in action, is the spine of what she is about to teach.
The launch: a free masterclass, then a live container
On June 30, Greta is hosting a free masterclass to share this work. It is the on-ramp. What she is most excited about is what comes next: her first live container, an eight week program for women who want to actually accomplish their goals, whether that is more money, a better role, or a relationship they want.
A container is different from a pre-recorded course. It is amazing to watch a course in your own time, she said, but in a live container you have me as a teacher live, you get to ask questions, you get to really interact and be in this energy. Each week she shares a teaching, then participants spend the week practicing it, journaling, affirmations, a daily prayer, whatever the week calls for, and they come back to see what changed. Eight weeks is long enough to notice when a goal you thought you wanted turns out not to be aligned, and to redirect.
How she is building it on Pensight
Greta had been leaning toward Thinkific, mostly because her own coach uses it. That is a pattern we see constantly: creators inherit their tools from the people who coached them, not from research. When she described what she actually needed, a place to host the masterclass, a sales page to build the container, somewhere to embed or upload video, and a single link to send people to, it was a clean fit for Pensight.
On Pensight she gets a link in bio page that holds all of her content in one place, a page to sell and frame the live container, and the ability to embed a YouTube video or upload her own. Instead of duct-taping a course tool, a checkout, and a link page together, the masterclass, the offer, and the community live in one home. For a creator whose whole message is about integration, having the business itself be integrated matters.
What other creators can take from Greta
First, let your offer evolve with you. Greta did not abandon her audience when she outgrew swimwear. She brought them along into deeper work. If your message has matured, your offer is allowed to mature too.
Second, choose the format that fits the promise. Greta's promise is transformation over eight weeks, so a live, interactive container beats a pre-recorded download. Match the delivery to the depth of the result you are selling.
Third, name the goal. Whether it is a revenue number or an audience you want to serve, saying it plainly and then building the system to support it beats keeping it vague.
Greta's masterclass goes live on June 30. We will be sharing more from creators like her who are building their next chapter on Pensight in the coming weeks. Stay tuned.
