Don't play small: how author and coach Yedidah Spann runs her whole business from one virtual office

Most advice for new coaches assumes you have endless time and a clean desk. Yedidah Spann had neither. She is a bestselling inspirational author, a transformational coach, and a full-time caregiver to her daughter. So when she went looking for a platform, she was not shopping for features. She was shopping for a way to run a real business in the margins of a very full life.

Yedidah, also known to her community as Coach Faith, writes and coaches around one stubborn idea: you do not have to have everything together before you start. Her books, like Don't Give Up: Acknowledging the Struggle, Celebrating Resilience, and her newer Come Away My Beloved (also known as Not Forsaken), grew out of her own story. She worked in hospital chaplaincy and led a critical incident stress team, then a nonprofit, before her daughter's diagnosis forced everything to change. "When you become a caregiver, you just can't keep going the same way," she told me. "You have to find another way." The way she found was to build a business around the one thing nobody could take from her: her gift for writing and for pulling people out of their own heads.

The problem was not talent. It was the stack.

Yedidah was never short on things to sell. She has books, workbooks, courses, a song she wrote and performed live called No More Silent Tears, group programs, one-to-one strategy sessions, and inner-healing work. The problem was that all of it lived in different places. Her books sat on Amazon, where, as she put it, "I didn't even know who was purchasing it, and I didn't have a relationship with them." Her course was on another platform. Scheduling was its own headache, made worse when she lost her executive assistant, who passed away last year. For a while, the calendar was just her, trying to remember everything.

She started searching, the way she does for everything, with a Google search and a lot of YouTube. "I love finding platforms and apps that make my life easier," she said. She saw coaches and consultants using Pensight and talking about it, signed up, and started moving her work into one place.

What actually changed day to day

The first relief was scheduling she did not have to babysit. Yedidah sends a link, the client picks a time, she approves it, and both of them get reminders. "Right before this meeting, ding, I got it on my phone," she said. For a caregiver who cannot always be at a desk, notifications that reach her where she actually is changed the math on whether she could take on clients at all. She calls Pensight her "virtual office space," and she means it literally. It is where the work happens.

The second was that her clients stopped being strangers. On Pensight, each person has one ongoing chat thread, so the whole relationship lives in one place. No more hunting across inboxes and apps to remember where you left off with someone.

The third matters most for the kind of work she does. Sometimes a client is in crisis and cannot wait for next Tuesday's slot. Pensight lets her start a live video call in the moment. "There are moments when that person needs to see someone right now," she said. "They need to know, I am not alone." She also leans on the Ask Me Anything feature, because when one person works up the courage to ask a hard question, "there are probably 500 other people who want to ask the same thing." One answer, posted once, serves all of them.

A small feature that changed her marketing

One detail says a lot about how Yedidah works. She noticed that her free offer, Talk With Yedidah, had been viewed by 27 people who were not clicking through. Because Pensight shows you how many people are looking at each product, she could see the drop-off and go hunting for the reason. The reason was simple: she had never added the button. She added it. "If they're not clicking, there might be a reason in the marketing that needs to be changed." That is the difference between guessing and knowing, and it only happens when the platform shows you the view counts in the first place.

Getting honest about money

The hardest part of our conversation was about pricing, and it is the part most creators will recognize. Yedidah loves to serve, and for years she priced her work to be affordable even when business people kept telling her it was far too low for what she does. A mentor finally pushed her to raise her rates significantly, effective immediately. Her heart was pounding. He let her sit in the discomfort.

What changed her mind was strange and a little funny. She googled herself and found a post, written by AI, describing her as a multimillionaire. It was not accurate, and she had not written it. When she dug in, she learned the AI had inferred it from the value in her recorded calls. "AI saw me that way," she said, "because that is who I actually am when I show up." Her takeaway was not about AI. It was about permission. "I tell people, do not play small. But I also have to give myself the freedom to step into who I am called to be." Some clients, she has learned, will not work with you until your price reflects your value. The right price is not a barrier. It is a signal.

Building toward the relaunch

Yedidah is treating this as a relaunch. She is bringing her work to YouTube, Instagram, LinkedIn, TikTok and Substack, sharing her Pensight link across all of them, and launching a brand-new group on July 4. "I'm coming in with a bang," she said. She is also leaning on Pensight's affiliate program, where she earns a residual when someone signs up through her link. "It's not just that you're using this amazing platform. You're also receiving something for sharing it." She wants to be an ambassador, and she wants other women, especially caregivers and solopreneurs, to know they can start today on the free tier. "There's nothing that's supposed to stop us."

What other creators can take from Yedidah

First, count the cost of your stack, not just your subscriptions. Yedidah's tools were not expensive, but the scatter cost her relationships, reminders and time she did not have. Putting selling, scheduling, chat and live calls in one home gave a caregiver back the margin to actually run a business.

Second, watch the numbers your platform already shows you. The view count on a single product told Yedidah exactly what was broken. You cannot fix what you cannot see.

Third, price the value, not the hour. The most expensive habit Yedidah had was undercharging out of a desire to serve. Serving people well and charging what your work is worth are not opposites. Stepping into the second is often what lets you do more of the first.

Yedidah's new coaching group launches July 4, and she is just getting started uploading the rest of her catalog. We will be sharing more from creators like her who are building their next chapter on Pensight in the coming weeks. Stay tuned.