Creating and launching an email campaign with Pensight is a streamlined process - it's fully integrated with your Pensight store.
There are two types of email campaigns you can launch on Pensight:
With Automations you can set up and send automated email sequences to power your marketing and email campaigns.
Go to the Marketing page and click Create an Automation. There are three key elements to build an automation:
1. Start Trigger - what action should trigger the first email. It can be a product purchase or a form being submitted.
2. Email Design - emails that should be sent and the time delays between them. You can add as many emails as you like and configure time delays between them.
3. Optional Stop Trigger - email sequence is stopped for a particular recipient if it's finished, the recipient unsubscribes, or when a particular Stop Trigger happens. Stop trigger could be a product purchase. For example you set up a an automation to market your paid course to everyone who got your free e-book. The start trigger would be the e-book purchase, and the stop trigger would be the purchase of the course.
You can also stack automations - a stop trigger for one automation could be the start trigger for another automation. For example, your Course marketing sequence stops, when the Course is purchased. But then another automation starts when the course is purchased to market your Membership.
There are so many things you can do with Email Broadcasts, for example:
This guide will walk you through the steps, ensuring you make the most of it.
There are two key things you need to know:
Before you create your campaign, you need to set up a Segment (email list) to which you'll be sending emails. Segments are contact lists tailored for specific contact types, for example Newsletters. You can always send emails to "All contacts" list but segmenting them can help you to be more relevant to your audience and avoid complaints.
To create a Segment, go to the Marketing page, then click Segments at the top left. Then click "Create a new segment" at the top right.
You can populate Segments in two ways:
If you are importing contacts, you need to be sure that the contact you are uploading have given consent to be subscribed to your emails.
The imported file needs to be a CSV with 2 columns - name in the first column, and email address in the second column. It may or may not have header row.
If you are importing contacts from another mailing provider, it's really important to import any unsubscribe or suppression lists to make sure you are not sending emails to people who unsubscribed or whose email addresses don't work anymore - this is crucial for your sender reputation.
To import an unsubscribe list, upload a spreadsheet as normal and then toggle "Mark contacts as unsubscribed" under Advanced.
With automations you can add emails to your segment automatically:
1. When someone gets a product from you
2. When someone subscribes via the Email Form on your page
You can find the Marketing automations section at the bottom of product settings of each product and at the bottom of the Email Form widget on your page.
To create and send your first email, go to Marketing page, then click "Create a campaign" at the top right.
The first step in crafting your campaign is to design the email itself. Here's what to focus on:
After designing your email, you'll need to set up the campaign's specifics:
When you click Continue here you will have the opportunity to review everything in one place.
Before sending out your campaign, take a moment to review:
Users who send emails using Pensight are required to keep their bounce rate below 5% and complaint rate below 0.1% within a timeframe chosen by Pensight. Should these thresholds be exceeded, email sending capabilities may be suspended without the possibility of refunds. Pensight reserves the right to adjust these thresholds and customize bounce and complaint rate calculation methodologies for individual accounts, aiming to adapt to usage patterns and industry standards. We encourage users to actively monitor their performance, ensuring a positive and efficient email marketing environment for all.
By following these steps, you can effectively utilize Pensight to create engaging and targeted email campaigns that resonate with your audience