8 ideas for digital products to sell in 2023

Written by
January 9, 2023

Digital products not only can they be sold over and over again online with zero marginal cost, but they also often have a low initial cost of production and a high potential for profit. As we enter 2023, it’s a great time to think how to refresh your digital product and service offer with new ideas.

Digital products are easy to scale, and can bring in passive income while you sleep. Plus, they are easy to manage and don't take up physical space like traditional inventory. From downloadable guides and membership sites to online courses, there are endless possibilities when it comes to creating digital products.

If you're looking for good ideas for digital products to sell in the coming year, here are a few suggestions to get you started. At the end of the article we’ll tell you how to set up a store on Pensight that will make it super easy to start and manage the operational side of it so the only thing you need to worry about is the creative process and marketing.

  1. Online courses: With so many people spending more time at home and looking for ways to improve their skills in the coming year to meet various new year resolutions, online courses is something your audience will be looking into. People need structure to follow their learning goals and gain satisfaction from the learning process and there is no better way to structure learning material than into a well thought out course. Whether you're an expert in a particular subject or have a unique perspective to share, there are likely people out there who are interested in what you have to offer.
  2. Ebooks and printables: Ebooks and printables are easy to create and distribute, making them a popular choice for digital product sellers. If you have a passion for writing or have expertise in a particular subject, consider creating an ebook or a set of printables to sell. Here is a good guide on how to easily create an ebook using Canva.
  3. Templates: Did you make yourself a marketing plan or a content calendar that you found useful - strip it to a template level and sell it as a product. You have already validated that it works with yourself as a customer - now get some extra benefits.
  4. Digital art and design products: From graphic patterns to background images for video calls, there is a huge market for digital art and design products. If you have a talent for graphic design or illustration, this could be a great way to monetize.
  5. Premium content: listen to your audience carefully - have you been receiving questions or comments from them, or did they particularly engaged with a specific post you made? Spend some time digging deeper into the areas your audience had a particular interest in and offer them a more in depth content piece about that topic.
  6. Curated collections: did you build a good list of resources, tools, websites, content, or books - offer the curated lists as a product - the more rare and more extensive the lists the more expensive you can go. Curation takes a lot of time and effort, and your audience trusts your judgement, which you can capitalise on.
  7. Virtual events: As in-person events haven’t yet fully rebound around the world, virtual events is something people got used to and come back to connect with people around the word. Consider hosting a virtual workshop, virtual conversation, or networking event that people can attend from the comfort of their own homes.
  8. Virtual Q&A: do you get many questions and messages from your followers? You can offer Q&A as a product - with Pensight you can answer people’s questions for money with short recorded videos that you can make on your own time. You receive a submission via a video or a message and you have 7 days to respond - the whole process takes 10 minutes and will give your clients a personalised premium feel.

The easiest set-up for digital products is a free Pensight page where you can set up your digital store for digital products, courses, 1:1 and group sessions, and video Q&A in a few minutes.

No matter what digital product you choose to sell, it's important to do your research and ensure that there is a demand for it in the market. Use your social media channels, and existing or new content to test out demand. By identifying a need and creating a high-quality product that meets that need, you can set yourself up for success in the digital market of 2023 and beyond.

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