Kevin DuBose is known as “The Video Guy”. He gives coaches and agency owners their time back by leveraging super simple videos that bring clients on autopilot.
We had the delightful opportunity to sit down with Kevin and talk about video production tips and tricks that will simplify the process of content creation. Kevin streamlines this "over-complicated" and under-utilized concept for our listeners in Pensight’s “The Coach Tribe” podcast.
If you struggle with the video production process or find it hard to get started with it, it might be because you are too scared to go on the video recording, or you don’t know what to say. Kevin’s tips will help you get more reach out of the content you have already created and teach you how to create content that will generate sales. You will also be able to use it strategically to bring more clients on autopilot.
Here is what we learned:
This will save you some time, plus you will know which parts of the video sparked the most conversation, so you have a formula for successful short video content.
In the end, make sure to include Call-to-Action so people can go and watch your live session for more insights. This creates a loop that will keep people going back and forth between your content and different social media channels generating you a bigger reach, followers, and subscribers.
This way, after a while, you will have generated a “bank of content” which you can repurpose for different social media platforms. This will save you time and make your content scheduling a lot easier.
Need more convincing? This method will also give you a chance to have a day off whenever you are not feeling like recording a video for Facebook or Instagram. We all have those days!
Pro Tip: Video content is the type of content algorithms prefer on most of the different websites. Statistically, people respond to video content better than written or picture content. If you include the introduction video on your landing page, people are more likely to purchase your services.
7. There are hundreds of pieces of software you can try for editing your videos. One paid online software called Content Fries helps customers repurpose their long- form videos ( what they call potatoes) into crispy bite-sized content fries. This will help you create contextual content for weeks or months ahead faster than ever before. It might be a great help if you are just starting with video content creation, or you don’t have much time to spend learning different professional software packages.
Another option could be hiring freelancers on websites like:
Hiring a freelancer could be a hit or miss for video editing, but remember, usually you get what you pay for. There might be some hidden gems for lower prices hiding on these websites, but it is usually up to your luck to find them.
At the end of our podcast Kevin cites Grant Cardone, bestselling author of “The 10X Rule” and “If You're Not First, You're Last”.
“If everybody in the world knew who you are and what you do, it would be amazing for your business or whatever goal you are trying to achieve”
Awareness is what matters and that’s what the content is for. So, stop postponing content creation for your coaching business and hit that RECORD button!
To access all of Kevin's tips and tricks, make sure to watch the whole episode here or listen to it on your favorite podcast apps here.