The tool that will change the way you work! Work smart with Loom video: 10+ use cases

Written by
Pensight Experts
January 9, 2023
Loom is a valuable tool to have in your arsenal, and this article is all about teaching you how to make the best out of it! Whether you want to use it for sales, training or client support calls, youโ€™ll want to read this!


As described in our previous article, Loom is a screen recording app which allows you to quickly record your screen and share it with your customer or team. What sets Loom apart from other screen recording apps is that it automatically records your face too!

Do you ever find yourself writing a really long email? Next time, catch yourself in the middle of writing it and record a video with Loom instead.๐Ÿ‘‡

Loom can increase efficiency and value to clients soooo much. Imagine the time you save by being able to send videos explaining a product, problem or solution. Not even to mention that Loom helps you communicate clearly to your clients as well as team, so there's less room for error/misunderstanding! Pretty cool, right?

โ€Tip: If you already use Loom, then you might want to jump straight to the second part of the article and read about Loomโ€™s multiple use cases. I bet some use cases havenโ€™t even crossed your mind. Thank us latter! ๐Ÿ˜‡


  • Easily record your screen, camera, microphone, and internal audio
  • Automatically save videos to the cloud and share them instantly with a link
  • Organise your videos in Folder
Product Benefits:
  • Easy screencast videos.
  • Speed of sharing ideas + super fast to go from screen recording to shar
  • It's free for the basic version and very affordable for the premium ($10 per month)
  • They've got a great Folder system that lets you create shareable folders for client videos, team videos, and more.
  • It's easy to embed files into a website, copy/paste the link into an email, or download and upload to a website.
  • Viewers can leave time-based comments and emoji reactions & get notified when someone views, reacts, or comments on your video
  • Facilitates personal connection
  • A huge reduction in rework when sharing โ€œhow toโ€ content.
  • Easily document bugs and errors for faster troubleshooting.
  • message is sent faster and understood better


10 Loom Use cases
  1. Intro videos - use Loom to create personalized welcome videos for new prospects or social media connections. These videos can be used to introduce yourself and your company, and to build a stronger connection with potential customers.
  2. Product demos - create product demo videos using Loom to showcase your products or services to potential customers. These videos can be used to highlight the features and benefits of your products, and to walk viewers through the process of using them.
  3. Welcome videos - use Loom to create welcome videos for new customers. These videos can be used to welcome customers to your company and to kick off the customer journey.
  4. Software tutorials - provide step-by-step instructions for using your software or applications. These videos can be shared with customers, partners, or team members to help them get up to speed with your products.
  5. How-to videos for new features - these videos can be used to help users understand the benefits of the new feature and how to use it effectively.
  6. Answering customer queries - address client concerns in a visual and engaging way. These videos can be used to provide personalized responses to customer questions, and to help resolve any issues or concerns they may have.
  7. Asking for feedback from clients or colleagues - these videos can be used to solicit input and ideas on a variety of topics, including product development, customer service, and more.
  8. Training for freelancers - Record onboarding sessions or trainings for new employees or partners using Loom. These videos can be used to provide new team members with the information and resources they need to succeed in their roles.
  9. Quicker technical support - use video to show what troubles you're facing to get attention from support quicker. These videos can be used to show technicians exactly what the issue is.
  10. Daily communication with team members or clients - these videos can be used to share ideas, designs, and updates in a quick and visual way, and to facilitate better collaboration and communication within your team or organization.

Extra use case: Record online courses!



Today's service professionals spend a significant amount of time communicating. Communication is at the forefront of getting new business and providing your service.

We believe that Loom is a powerful communication tool because 1) talking saves time over typing 2) you can demonstrate your computer screen and 3) you can also add your face which ads a personal touch.

It's worth pausing to learn how it works and storing the information in your mind ready to use whenever needed.

Learn how to use Loom today to save the most valuable resource you have: time, while also making your job easier. ๐Ÿš€๐Ÿค˜


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