How To Build a Free Website For Your Instagram Bio And Why You Need One in 2023

Written by
February 24, 2023

If you want to add a website to your instagram bio, but you don’t have one yet, and traditional website builders like Wordpress, or even some new ones like Webflow, make your head spin and your wallet scream, there is a better solution. You won’t need to purchase a domain, hire a web developer, pay a lot of money for expensive software

You can build a beautiful free site in about 10 minutes. We’ll show you how.

Website for Instagram
When you add a link to your bio, it'll look like this

Why you need a website in your Instagram bio

A bio website is a valuable tool for anyone looking to make the most of their Instagram presence. It can tell people more about your brand or business, drive traffic to your content, products, or services. "Click on my link-in-bio to find out more!" is a phrase you probably scroll past many times in a day, but the simple fact is, without a website, you can’t direct your followers to any other digital destination, products, or services.

In summary website in Instagram your bio helps you with:
  • Increased control over your brand and content
  • More space to host your products and services
  • A platform to promote your other socials and transfer followers
  • A space to monetize your content through affiliate marketing or advertising

Do I need many followers to have an Instagram bio site?

The answer is no. The size of your Instagram following should not discourage you from creating a website for your Instagram. Even if you just started and want to showcase more of your content and online spaces, it will already be useful. And many Instagram creators start monetizing with small niche following way before they reach thousands of followers.

Which website is best for Instagram?

You’ve probably seen tools like Linktree or Beacons which can do the most basic things like host your links, content, and allow you accept donations, but in 2023 you should be looking for more.

Pensight is a tool that will help you create a bio website in a few minutes and not only hold your links but also immediately build monetizable ready-to-go services and products. Pensight allows your to build a whole online store and a digital business with multiple fully managed products and services.

What you can add to your bio site with Pensight:

  • More information about yourself: videos, images, and text. You can embed Tiktok or Youtube videos, write rich text to describe yourself or your services.
  • Links to your other socials and content: there are many ways to add links to your Pensight website. It’s very quick to edit and you can add your other socials, links to your affiliates, or anywhere customising the links with buttons, images, and descriptions.
  • Your digital products, like ebooks, courses: Pensight helps you host and sell them directly from your link in bio. Learn more here on how to set up your first digital product.
  • Your services, like coaching: Pensight allows you to easily offer paid or free appointments and sorts out all of the logistics - from scheduling and calendar integrations, to reminder emails, and video calling.
  • Email collection forms: collect emails to your mailing list of choice (e.g. Mailchimp) directly from your bio site.
  • Testimonials: Pensight automates your testimonial collection, so you can avoid the awkward exchanges with your clients. You can then host testimonials on your page.

Why Pensight is the best website builder for your Instagram bio:

  • Pensight is free: it only charges 3% transaction fee on any sales you make via your site. Pensight takes care of payments, and other infrastructure.
  • Pensight is really simple to set up: it only takes about 10 minutes to set up your website and make it ready to share in your Instagram bio.
  • It adapts to your business: doesn’t matter what you offer, just affiliate links, or expensive courses or coaching programs, you can host it on Pensight and avoid paying hundreds for different tools.
  • It can make you money: Pensight is build for creators who want to get paid and focuses on your creative earnings.

You can compare Pensight with other link-in-bio tools here

How can I create an Instagram bio website?

The first step is to go to, click sign up, and claim your unique URL. You’ll need to add some basic details like your name, add your profile picture a few more details.

Once you have the basics set up, you can immediately start adding links, products, and services to your bio site.

How to sell on Instagram using a bio website

Using your bio site on Instagram to sell products or services can be a powerful way to enhance your online presence. Here are some tips to effectively sell on Instagram through your bio site:

  1. Highlight your products or services: Make sure to prominently feature your products or services in your content - talk about them and direct your follower attention to checkout in your bio site.
  2. Include calls-to-action: Encourage your followers to take action by including clear calls-to-action, such as "Shop Now" or "Learn More". Add emojis to your bio and direct people to your bio site
  3. Utilize your Pensight's e-commerce capabilities: make sure to take advantage of them by setting up products and services people can buy directly from your bio site without having to go to abnother side. EAch load screen means lost clients

Frequently Asked Questions about Website for Instagram:

Q: Can I monetize my Instagram bio site? A: Yes, you can monetize your bio site by selling digital products, courses, coaching, or using affiliate marketing or advertising.

Q: Do I need to have a large following on Instagram to create a website for instagram? A: No, you don't need a large following on Instagram to create a Website for Instagram. Anyone can add a link to their bio and building a site is free if you choose the right tools!

Q: Can I use a website in myInstagram bio to promote my business? A: Yes, a Website for Instagram is one of the best ways to promote your business and showcase your products and services.

Get your free Pensight link in bio site here.

How does Pensight compare to other link in bio sites? Read more here.

How to launch an online course for free straight from your link in bio

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