How to sell digital products - picking the right platform

Written by
January 10, 2023

Selling digital products can be a lucrative and rewarding business and a great way to monetize your knowledge online, but it's important to approach it with a plan in mind. Whether you're just starting out or looking to improve your current sales strategy, your set-up matters. There are multiple types of platforms that will help you to create your set-up for selling digital products. When choosing, here are a few aspects to consider:

  1. Fees and costs: Different platforms have different fees and costs associated with them, such as transaction fees, monthly fees, and hosting fees. It's important to understand these costs and how they will impact your profitability.
  2. Payment processing options: Make sure the platform you choose offers the payment processing options that you need, such as Stripe, Paypal, or direct bank transfers.
  3. Product delivery and security: Consider how the platform handles product delivery and security. Can you easily deliver your products to customers, and are they protected from unauthorized access or downloading?
  4. Customer support: Look for a platform that offers good customer support, such as a knowledge base, responds quickly to email or chat support. This can be especially important if you are new to selling digital products and need help along the way.
  5. Ease of use: You want to choose a platform that is easy to use and navigate, so you can focus on creating and selling your products, rather than struggling with complicated tools or processes. Is the platform intuitive and easy to understand? How easy is it to set up and get started on the platform?

When looking into specific platforms to sell digital products, there are different options to choose from such as Pensight, Etsy, Gumroad, or Kajabi. These platforms handle the payment processing, product delivery, and customer support for you, making it easy to get started. You can separate them into a few different types:

  1. Use a self-hosted e-commerce platform: If you want more control over the look and feel of your online store, you can use a self-hosted e-commerce platform such as WooCommerce or Shopify. These platforms allow you to customize your store and integrate with various payment gateways and marketing tools, but are complicated to set up and are often an overkill for selling digital products.
  2. Sell through your own website: If you have your own website, you can sell digital products directly through it using a plugin or integration. This can be a good option if you want to keep everything under one roof and have more control over the customer experience. Pensight offers an option for you to integrate Pensight products into your website via embeds.
  3. Use lightweight commerce platforms: There are platoforms like Gumroad or Pensight that allow you selling digital products with ease. They make it easy to set the store up in minutes, and does everything for you. Consder the price - Gumroad takes 10% plus the payment fees, while Pensight is just 3% and you have everything included.

Regardless of which option you choose, it's important to have a clear marketing strategy in place to promote your digital products and reach potential customers.

Building your store only takes minutes if you choose the right platform and you can immediately start focus on marketing and selling.

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