TikTok is a powerful social media platform with over 1 billion active users. One feature that is especially important for pro creators is the "link in bio" feature, which allows users to include a clickable link in their bio section. This feature can be a game-changer for businesses and influencers looking to drive the attention they command on TikTok to their services or products. In this article, we'll go over the basics of how to add a link to your TikTok bio and some best practices for utilizing the link in bio feature on TikTok to maximize its potential.
If you're looking to add a clickable link to your TikTok bio, you'll need to have a Business account. Business account needs to have at least 1000 followers to access the link-in-bio feature. If you currently have a Creator account, you'll need to switch to a Business account to gain access to this feature.
Once you've made the switch, you'll be able to easily add a link to your bio and drive website traffic and conversions. Follow these steps to make the change:
Now you have a TikTok business account! And if you already have 1000 followers you can add a link in to your TikTok bio:
The limitation of the bio link feature on both Instagram and TikTok is that you can only add a single link. Since you cannot post links in other areas of the platforms, it's essential to be creative to make the most of this limited opportunity.
For many creators, this means using a landing page to turn a single link into multiple links. A landing page can feature all the links you want to promote, you simply need to direct users to this page from your Instagram or TikTok bio.
One of the best ways to get a free, flexible, and easy to use page builder for you Instagram or Tiktok bio is to use Pensight, that not only provide you a place for all your links but also allow you to host your products and offer services directly from the link-in-bio page. You can read more on what link-in-bio sites are here and how to increase traffic to your services using them here.
You can also read the step-by-step guide here on how to add a link to your Instagram bio.
Now that you know how to add a link to your TikTok bio, let's talk about how to optimize it for maximum impact.
Read more on how to optimize your bio for engagement here
If you are looking to actively drive people to your products and services, use a call to action (CTA) to drive people to your link-in-bio. Here are some of the most commonly used examples by Pensight users:
No, you need a TikTok business account and at least 1000 followers to be able to add a link to your bio. Switching to TikTok business account is easy and anyone can do it, so don't let it stop you.
Your bio link might not be clickable if you added the link before you reached 1000 followers and you are still using a personal account. You might also be adding a link from your desktop - you must use the TikTok mobile app to add your link for it to be clickable.
Using a business account might prevent you from using certain trending songs. Attempting to add songs will show you a notification that will ask for a commercial business license to use the trending music. Otherwise using TikTok business account gives you more access to TikTok marketing tools, and if you use TikTok to market your business, you should make the switch
Read more on how to: