How To Add a Link To Your TikTok Bio in 2023

TikTok is a powerful social media platform with over 1 billion active users. One feature that is especially important for pro creators is the "link in bio" feature, which allows users to include a clickable link in their bio section. This feature can be a game-changer for businesses and influencers looking to drive the attention they command on TikTok to their services, products, and affiliate links. In this article, we'll go over the basics of how to add a link to your TikTok bio and some best practices for utilizing the link in bio feature on TikTok to maximize its potential.

How to add a link to your TikTok bio - step by step guide:

If you're looking to add a clickable link to your TikTok bio, there are three key requirements:

1. You'll need to have a Business account.
2. Your Business account needs to have at least 1000 followers to access the link-in-bio feature.
3. You'll need to do it via your TikTok app, you can't do it via the website.

Once you've made the switch to a business account, you'll be able to easily add a link to your bio and drive website traffic and conversions.

Follow these steps to switch to a TikTok business account:

1. Open the TikTok app and sign in to your account.
2. Go to the "Profile" section by tapping the button in the lower right corners.
3. To switch to a business account tap the three dots in the upper right corner, and then select Settings and Privacy.
4. Tap Account.
5. Tap on Switch To Business Account.
6. Now, pick the category that best describes your brand and tap Next.

If you are on Desktop follow these steps to switch to Business account:

1. Go to www.tiktok.com and sign in.
2. On the top right corner, hover over your profile icon to open the menu.
3. Click on Settings.
4. Click on the toggle next to Business Account at the bottom of the page to turn it on.
5. Select your business category, then tap Next.

Now you have a TikTok business account! And if you already have 1000 followers here are the steps on how you can add a link in to your TikTok bio:

1. Tap Edit Profile.
2. Tap Add your website.
3. Add your link URL.
4. Tap Save.

How to add multiple links to TikTok bio

The limitation of the bio link feature on both Instagram and TikTok is that you can only add a single link. Since you cannot post links in other areas of the platforms, it's essential to be creative to make the most of this limited opportunity.

For many creators, this means using a landing page to turn a single link into multiple links. A landing page can feature all the links you want to promote, you simply need to direct users to this page from your Instagram or TikTok bio.

One of the best ways to get a free, flexible, and easy to use page builder for you Instagram or Tiktok bio is to use Pensight, that not only provide you a place for all your links but also allow you to host your products and offer services directly from the link-in-bio page. You can read more on what link-in-bio sites are here and how to increase traffic to your services using them here.

You can also read the step-by-step guide here on how to add a link to your Instagram bio.

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How a link-in-bio site looks like

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On a Pensight link in bio page you'll be able to host your:

• Links to your socials
• Links to your affiliates and other websites
• Collect email addresses directly in your page
• Host products, like digital products, courses, schedule and run 1:1 and group coaching services with built-in video calling that you can set up directly in Pensight
• Manage clients, invoices, and client communications

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Tips for optimizing your TikTok bio

Now that you know how to add a link to your TikTok bio, let's talk about how to optimize it for maximum impact.

1. Keep it Short and Sweet: Your TikTok bio should be brief and to the point. Avoid using long sentences or overly complicated language.
2. Include a Call-to-Action: Encourage your followers to take action by including a call-to-action in your bio. See some of our ideas in the section below.
3. Use Keywords: Incorporate keywords related to your brand or niche into your bio. This will help make your profile more discoverable to potential followers.
4. Include a Profile Picture: A profile picture is a crucial aspect of your TikTok profile and can make a big difference in how others perceive you. Make sure to choose an image that is high-quality and represents you and your brand well.
5. Be Consistent: Make sure your TikTok bio is consistent with your other social media profiles and your overall brand. Make your style recognisable!

Read more on how to optimize your bio for engagement here

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TikTok bio ideas with specific examples

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Good TikTok Bio Ideas

If you are looking to actively drive people to your products and services, use a call to action (CTA) to drive people to your link-in-bio. Here are some of the most commonly used examples by Pensight users:

• Free [Your topic] Resources👇🏽‍
• FREE coaching ⬇️‍
• BOOK YOUR FREE 15 min Call ⬇️
• Helping you turn your pain into peace
• Book a session with me HERE 👇🏽
• 👇 links
• All my links 👇
• Unleash your potential  🔓 - Book a free session now!
• Learn the full story with my free resources 👇

Funny TikTok Bio Ideas

• Living my life, one TikTok at a time 🎬
• Lazy days, lit nights 🔥
• Too cool for TikTok, but here anyway 🤷‍♀️
• Life is short, TikTok harder 💃
• Trendsetter in training 💁‍♀️
• Just trying to make it to the "For You" page 🙃
• On a mission to make you laugh 🤣
• Bringing the fire, one video at a time 🔥
• Creator, not a spectator 🎥
• TikTok obsession, no shame 💁‍♀️
• Embracing my inner meme-lord 💀
• Making the internet a better place, one TikTok at a time 💻

Inspiring TikTok Bio Ideas

• Spreading positivity, one video at a time 💕
• Believe in yourself and all is possible 🌟
• Dream big, work hard, make it happen 💪
• Make every day an adventure 🌍
• Let your light shine bright 💡
• Be the change you wish to see in the world 🌎
• The sky's the limit 🚀
• Create the life you love 💕
• Don't wait for opportunities, create them 💡
• Embrace challenges, they make you stronger 💪
• Life is an open book, make it a bestseller 📖
• Make every moment count 🕰
• Be fearless in the pursuit of what sets your soul on fire 🔥

Professional TikTok Bio Ideas

• Striving for success, one TikTok at a time 💼
• Building a brand, not just a TikTok following 💡
• Making an impact, not just content 💥
• Showcasing my skills, one video at a time 🎥
• Connecting with like-minded individuals 🤝
• Networking, creating opportunities 💼
• Sharing my passions, inspiring others 💡
• Making a name for myself, one video at a time 💥
• Collaborating with others to reach new heights 🤝
• Continuously learning, continuously growing 📈
• Transforming my passions into my profession 💼
• Creating a legacy, not just content 💡

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Frequently Asked Questions (FAQ):

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Can personal TikTok accounts have links?

No, you need a TikTok business account and at least 1000 followers to be able to add a link to your bio. Switching to TikTok business account is easy and anyone can do it, so don't let it stop you.

Why can't I put a link in my TikTok bio?

There are three main reasons why you can't put a link in your TikTok bio:

1. You don't have a business account: The ability to incorporate a website link is exclusively offered to those who operate a TikTok business account. So, the first thing to cross-check is whether your account falls under the 'Business' category.
2. You have less than 1000 followers: Back in 2022, TikTok rolled out an update that restricted business accounts with a follower count of less than 1,000 from embedding a website link in their bio. This initiative was introduced to mitigate the risk of spam.
3. Your country is not supported: Lastly, even if you satisfy the above two criteria and are still unable to add the clickable, it's possible that the feature has not yet been rolled out in your country. While TikTok business accounts are accessible in a majority of countries, the feature-set provided can differ from one region to another.

Why is my link in Bio not clickable?

Your bio link might not be clickable if you added the link before you reached 1000 followers and you are still using a personal account. You might also be adding a link from your desktop - you must use the TikTok mobile app to add your link for it to be clickable.

What are TikTok Business account features?

• ​Analytics - you can find much more detailed metrics about your account and its growth
• ​Email address -  show your email address directly on your TikTok profile
• ​Link in bio - add a clickable link to your bio
• ​Scheduler for posts - Schedule your TikTok posts in advance
• ​Commercial Music Library - Access copyright fee free song library of 100,000 songs.

What are the cons of using TikTok Business account?

Using a business account might prevent you from using certain trending songs. Attempting to add songs will show you a notification that will ask for a commercial business license to use the trending music. Otherwise using TikTok business account gives you more access to TikTok marketing tools, and if you use TikTok to market your business, you should make the switch

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Read more on how to:

• ‍Build a free website for your Instagram and TikTok
• Unlock the power of TikTok SEO to grow your views
• A/B test your link in bio for better conversions and more clicks‍
• Create a free link in bio with Pensight