UGC is short for user-generated content. This is any kind of content created by users for a brand, content including Tiktok videos, Instagram Reels or posts, Youtube videos, blog posts, and reviews.
Brands pay for UGC because it is a great way to get authentic and genuine content that helps to increase reach and engagement, as well as to improve SEO. The brand may provide guidelines or even specific content for users to create, or they may simply encourage users to be creative.
When the topic of UGC went viral on TikTok earlier this year a lot of people jumped on that train because those creators made it seem like a quick and easy way to make money. While the reality is not as simple, the process behind it is straightforward:
The distinguishing appeal of UGC is that the creator doesn’t need to have a large number of followers - that’s the difference between UGC creators and influencers! The brands working with the UGC creators are also often small and just starting out. This means lower barrier of entry for both brands and creators to collaborate.
Even if you as a creator don’t have a large number of followers, you can still become a UGC creator and make money, as long as you can demonstrate passion for a product and showcase it in an appealing way.
All creators need to start is a phone, a tripod, and energy to go for it! Who doesn't love getting free products or getting paid while doing something you love?
But the industry is evolving and as both the brands and the creators are getting more sophisticated the requirements are going up too. Brands are more stringent with their requests and brand guidelines looking for creators that match their brand and values closely. On the other hand, creators in the UGC space are focusing on narrower niches of industries and types of products, or working with brands with values that they can be passionate about and align with.
Doing simple unboxing or product walk through videos don’t cut it anymore and creators need to dedicate time to research, planning, and pay attention to a few things:
Here is a simple but powerful UGC video recipe:
This could possibly turn into a long video, so make sure to keep it engaging with short scenes, quick cuts and transitions.
If you're interested in getting started with UGC, the best thing to do is to research good examples of UGC and then reach out to brands you're interested in working with. You can also check out platforms like Fiverr and Upwork to find UGC gigs.
This will vary depending on the type of content you're creating, the length of the content, and the brand you're working with. As a general rule, you can expect to charge anywhere from $50 to $500 (and sometimes more) for UGC depending on the size of your audience and brand’s ability to pay, but it will always be a matter of individual agreement.
UGC can be a great way to earn money as a creator, but it's important to be strategic about it and we hope the tips we laid out here will be useful for you to understand what it is and give you some know-how in how to get started.
If you think you’d be a great fit to make some UGC content for Pensight, even if you have never made UGC content before, reach out to us via firstname.lastname@example.org!