The life coaching industry is one that is focused on personal branding and helping individuals achieve their goals. While some argue that the industry is becoming over saturated we believe that as the industry becomes more well-known, it's easier for life coaches to build an audience and create income for themselves as the potential audience expands. But they need to understand how to market themselves effectively so that they:
The first step in marketing your life coaching business on social media is understanding that you operate a business with a very clear goal - converting attention to clients. It not only means that you need to have a clear understanding of the value you offer, who you are targeting and why, but also that you have a clear messaging about your services.
To reiterate, there are two key parts and they cannot be skipped or overlooked:
Many people are jumping onto social media to announce that they are life coaches and show their lifestyle, thinking that attention will automatically lead to purchase intent.
But it's not enough, you have to have a clear marketing message about your services that will give your clients the understanding of the value of your services they need to convert.
To take this into practice you need to position your marketing message that attracts the right people. The three things in this framework are:
Your impact - how you make an impact in people’s lives, what is it that you know how to improve
Your values - how you carry yourself, what adjectives you can use to describe you
Your channel - how you bring you communicate - TikTok, Reels, static content, or text etc.
Once you understand those three things, you can start to make your message specific and put most of your content through this lense.
Video is king when it comes to social media - TikTok and Instagram (also, Youtube!) prioritises video content, and even if you prefer not showing your face you can make reels and TikTok’s with text and atmospheric backgrounds. It will increasingly be important for reach, engagement and conversion.
Don’t overcomplicate this but you absolutely need to create video content which follows the messaging framework and brings out a clear marketing message for your coaching services. Let your followers know who you are and what you believe in, and most importantly invite them to embark on this journey with you.
Consistency in your marketing efforts is a must and it comes with a plan - that’s why it’s important to create a content calendar and stick to it (get our free content calendar template here). Think of what message you want to get out every day, in different formats, and make sure to follow up on it.
You can also link content by creating a narrative that guides your followers on the journey. Keep track of the hashtag so you can join conversations and get to know what your followers are thinking and talking about
When it comes to engagement, it ’s important to reward your loyal followers. Have calls to action or even chat with them, show them you appreciate them and be open to feedback.
In conclusion, it's important to remember the reason you run social media marketing is to command attention and convert it to purchases. Once you have a clear positioning framework, and tailor your approach to your specific strengths and preferences you can build an audience and create income for your life coaching business.
Read more here on how to acquire organic clients for your coaching business.