How to get clients with organic marketing - business foundation (Part III)

Written by
Iasmina Jianu
January 20, 2023

We’ll go into depths of the "how" to get clients with organic marketing and will continue here with helping you define your business foundation. 

If you haven’t read the previous article, you can find it here: How To Get Clients With Organic Marketing (Part I) article. 

The 3 most important elements of your business foundation are: 

  1. Your Ideal Clients 
  2. Your Offer 
  3. Your Business Goals 

Who do you want to attract with your coaching business? 

Attracting the right clients for your coaching business is crucial for success. To do this, it is essential to conduct thorough research on your ideal clients, understanding their desires and motivations. This research should go beyond surface-level observations and delve deeper into the underlying reasons for their goals.

  1. What do they want? 
  2. Who do they want to become?
  3. Why do they want that outcome? 
  4. What motivates them to achieve that outcome? 
  5. How are they going to feel once they achieve the desired outcome? 

For example, instead of simply stating that a client wants financial freedom, it is important to understand why they desire this outcome and what they hope to achieve with it.

By understanding your ideal clients on a deeper level, you can craft messaging that connects with them on an emotional level and establishes trust. If you can answer the following you are on solid ground:

  • I know how you feel 
  • I understand what you want
  • And I have the perfect solution for you through my program

Additionally, this is essential to establish a clear and unique brand identity that sets you apart from other coaches, highlighting your unique strengths and values. By doing so, you can effectively communicate your value proposition and attract the right clients to your business.

"Twist the knife in your ideal CLIENTS’ pain points" - Wrong.

Attracting the right clients for your coaching business is crucial for success. One of the most effective ways to do this is by understanding and addressing your ideal clients' pain points. However, it's important to approach this in a way that empowers your clients rather than exploiting their problems. You want clients that are empowered to change, otherwise you will not get far with them.

First, identify your ideal clients' pain points by asking yourself questions such as:

  • What's the biggest problem keeping them away from achieving their dreams?
  • What are the most important 3-4 things preventing them from getting the results they want?
  • Are they doing anything to solve their problem? If yes, why is this not enough? What's not working for them?
  • Is their solution wrong or the way they're executing it? If not, what keeps them from taking action?

Once you have a clear understanding of your ideal clients' pain points, you can build an offer that addresses these issues and helps them achieve their desired outcome. This is your transformational process. It's important to not only solve their biggest problem, but also address the other 3-4 things that are holding them back from solving it themselves.

In addition to addressing their pain points, it's essential to communicate the result of your offer in a tangible way. This means making their desires concrete and relatable. Your ideal clients' desires should be the foundation of your tangible offer outcome.

To stand out in the coaching space, it's also important to add a unique element that represents you, your personality, and your authenticity. This will help you differentiate yourself and build a stronger connection with your clients.

Keep in mind that people buy tangible results and they buy from people they connect with. By understanding your ideal clients' pain points, addressing them in a empowering way, and communicating the result in a tangible way, you'll be able to attract the right clients for your coaching business and achieve success.

Getting results with a strong business foundation 

Having a strong business foundation is essential for achieving results in the coaching industry. It all starts with understanding your target audience and being clear about the services you offer. Without this knowledge, it can be difficult to create a marketing and sales strategy that is tailored to your specific goals.

Setting clear goals for your business, such as reaching a certain revenue milestone, can help guide your actions and focus your efforts. In order to reach a goal like making $10k in a month, it's important to consider factors such as how much time and resources should be allocated to marketing, how many sales calls will be needed, and how often you should be creating high-converting content and going live on video to attract leads.

By having a strong foundation and clear goals in place, you can take the necessary steps to scale your business and attract more coaching clients with organic marketing.

“Don’t build a strategy and then hope to get a client. Know where you want to be and build a strategy that will take you there!” 

👉 Previously: How to Get Clients with Organic Marketing (part II) article. 
👉 Up next: How to Get Coaching Clients with Organic Marketing

Join our community for coaches, where we share more training and exclusive content to help you get more clients here: The Coach Tribe

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