If you're automating your outreach messages, it’s hard to have a personal touch. That goes with any cold lead generation and prospecting - its just hard to have speed and personalization at the same time. One effective way to make cold outreach more personalised is by using Loom videos, which are videos that allow you to record and share your screen, webcam, and microphone (find out in more detail what Loom is here). Video is just more naturally personal medium for your marketing cold outreach, be it on Facebook, LinkedIn or email. The benefits can be summarised like this:
Personalization is key to engagement, and engagement is key to conversions. By personalizing your messages, you're showing your audience that you understand them, and that you care about their needs and interests. When people feel understood and valued, they're more likely to engage with your brand and ultimately become customers.
Imagine you want to introduce yourself to a potential client. Instead of recording a video using that person’s name or anything specific to them, you will record a fairly generic message where it seems like you are talking directly to them but you are not including any details about any individual.
For example, if you just connected with a person on a social network, you can create a personal introduction video: “Hi... it’s great to be connected. I’m [NAME] and I just wanted to personally introduce myself... This is what I do: ....”. Ideally you would know what you want to achieve through that message. Just say hello, invite them to join your community, webinar, or to book a call with you. Whatever it is, make sure you include a call to action.
If you have the time and you think the ROI is worth it, you can go the extra mile and record a personal message to each individual which will make your reach out message even more powerful.
Loom is designed with speed in mind, allowing you to quickly and efficiently create and share personalized videos throughout your day. One of the standout features of Loom is the ability to be automatically notified when a customer or recipient watches your video. This is particularly useful if you want to follow up with them in a timely manner. Additionally, Loom allows viewers to interact, comment, and respond to videos, promoting instant human connection. Best of all, Loom is free to use, with an affordable subscription option for access to premium functionality.
While Loom Videos is a powerful tool for personalized messaging, there are a few key things to keep in mind to ensure your messages are effective.
First, be sure to do your research and understand your audience's pain points and interests. This will help you create a message that resonates with them and speaks directly to their needs.
Second, keep your messages short and to the point. People are busy, and they don't have time to sit through a long video or read a lengthy email. Make your message concise and impactful to keep your audience engaged.
Finally, be sure to follow up with your audience after sending your personalized message. This shows that you're invested in their success and can help build a stronger relationship with them over time.
Loom is a valuable tool to have in your arsenal. It can increase your efficiency and value to clients so much while saving a ton of time! Nonetheless, it increases your click through rates and, wait to see the positive feedback you’ll get on the personalized touch! Woohoo! 🚀
Now that you know the basics, check this FULL LOOM GUIDE! Give it a try! You’ll thank us later! 🚀🙏
P.S. Don’t miss out on learning about Loom features and 10+ Use Cases here.
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