How to Personalize Cold Emails and Facebook Messaging Using Loom videos?

Written by
Pensight Experts
February 16, 2023

If you're automating your outreach messages, it’s hard to have a personal touch. That goes with any cold lead generation and prospecting - its just hard to have speed and personalization at the same time. One effective way to make cold outreach more personalised is by using Loom videos, which are videos that allow you to record and share your screen, webcam, and microphone  (find out in more detail what Loom is here). Video is just more naturally personal medium for your marketing cold outreach, be it on Facebook, LinkedIn or email. The benefits can be summarised like this:

  • Engaging: Loom videos allow you to capture the attention of your prospects in a way that a simple text email cannot. By showing your face, sharing your screen, and using your voice, you can create a much more engaging and personal experience for your prospects.
  • Convenient: With loom videos, you can share your pitch at a time that is convenient for your prospects. They can watch the video on their own schedule, and pause or rewind if they need to. This makes it much easier for them to absorb your message.
  • Persuasive: Loom videos allow you to showcase your service in a way that text and static images cannot. You can demonstrate how your product works, highlight key features and benefits, and even address any objections or concerns that your prospects may have.
  • Efficient: Using loom videos can save you a lot of time and energy compared to making individual phone calls or in-person sales pitches. You can record a single video where you can sound personal without having to personalize your message for each person and share it with multiple prospects all at once.

Why personalization matters

Personalization is key to engagement, and engagement is key to conversions. By personalizing your messages, you're showing your audience that you understand them, and that you care about their needs and interests. When people feel understood and valued, they're more likely to engage with your brand and ultimately become customers.

How cold Loom messaging works in practice

Imagine you want to introduce yourself to a potential client. Instead of recording a video using that person’s name or anything specific to them, you will record a fairly generic message where it seems like you are talking directly to them but you are not including any details about any individual.

For example, if you just connected with a person on a social network, you can create a personal introduction video: “Hi... it’s great to be connected. I’m [NAME] and I just wanted to personally introduce myself... This is what I do: ....”. Ideally you would know what you want to achieve through that message. Just say hello, invite them to join your community, webinar, or to book a call with you. Whatever it is, make sure you include a call to action.

Here is a simple sequence on how to get started with cold Looms

  1. First, download the Loom extension for Chrome or Firefox.
  2. Click the Loom extension and select "Record" to begin recording your message. You can have your product open or the person's profile page, make the screen background personal even if you don't actively demonstrate.
  3. Start the message by introducing yourself and explaining why you're reaching out.
  4. Always show your face and speak directly to the person you're messaging.
  5. End the message by reiterating why you're reaching out and asking for a response.
  6. Once you've finished recording, click "Stop" and the video will automatically upload to the Loom platform.
  7. Copy the link to the video and paste it into your email or Facebook message.

Apart from verbally communicating your call to action, Loom gives you the possibility to insert a CTA button which is visible throughout the video.

If you have the time and you think the ROI is worth it, you can go the extra mile and record a personal message to each individual which will make your reach out message even more powerful.


Loom is designed with speed in mind, allowing you to quickly and efficiently create and share personalized videos throughout your day. One of the standout features of Loom is the ability to be automatically notified when a customer or recipient watches your video. This is particularly useful if you want to follow up with them in a timely manner. Additionally, Loom allows viewers to interact, comment, and respond to videos, promoting instant human connection. Best of all, Loom is free to use, with an affordable subscription option for access to premium functionality.

Benefits of Using Loom Videos for Cold Reachout

  • Personalization: Showing your face and speaking directly to the person you're messaging or emailing can make all the difference in whether or not your message is well-received.
  • Stand Out: Loom videos are unique and help your message stand out from the crowd of text-based messages and emails.
  • Increased Engagement: Videos are more engaging than text, and can increase the chances that the person you're messaging or emailing will respond.

Tips for Effective Personalized Messaging

While Loom Videos is a powerful tool for personalized messaging, there are a few key things to keep in mind to ensure your messages are effective.

First, be sure to do your research and understand your audience's pain points and interests. This will help you create a message that resonates with them and speaks directly to their needs.

Second, keep your messages short and to the point. People are busy, and they don't have time to sit through a long video or read a lengthy email. Make your message concise and impactful to keep your audience engaged.

Finally, be sure to follow up with your audience after sending your personalized message. This shows that you're invested in their success and can help build a stronger relationship with them over time.


Loom is a valuable tool to have in your arsenal. It can increase your efficiency and value to clients so much while saving a ton of time! Nonetheless, it increases your click through rates and, wait to see the positive feedback you’ll get on the personalized touch! Woohoo! 🚀

Now that you know the basics, check this FULL LOOM GUIDE! Give it a try! You’ll thank us later! 🚀🙏

P.S. Don’t miss out on learning about Loom features and 10+ Use Cases here.

👉 How to Go Live on Facebook - Planning and Delivering Guide (This one is a MUST! 🙌)

👉 How to Go Live on Facebook - Technical Guide

👉 How to use facebook live to engage coaching prospects cold - full free ebook

👉 How to grow your facebook group to 1000s of members - complete guide

👉 Complete guide to organic facebook marketing for coaches - ebook

👉 Organic facebook marketing content calendar - template for coaches

👉 100 facebook groups for coaches to get clients - free spreadsheet

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