We spoke to over 500 coaches who are using Pensight to build and scale their online coaching business. Through our conversations, we discovered that it's extremely difficult to navigate the tons of resources available online in order to figure out what the right thing to do for your business is, in terms of finding your niche, building up your social media, setting up your marketing and all of the other things that you need to do to get started making money online.

We created this guide because we come across many coaches who are great at coaching but who hit obstacles when marketing themselves to new clients. Usually, unless you have a big budget to run paid advertising, you will have to use other creative methods to get those clients!

This is where Facebook marketing comes in, but there is a lot of confusion around Facebook, and not many free resources which provide a structured image of how to use the platform successfully to gain clients.

That’s why Pensight collaborated with Sherri-Lee Woycik to bring you this guide, where we look at all the steps to getting started with Facebook Marketing for your business, from setting goals and making a plan that brings a consistent flow of clients to implementation. Last but not least, you will learn how use competitions and challenges to drive massive engagement and really get people excited about your offering so much so that they also refer you to their friends!