Increase Traffic Using a Link in Bio site on Instagram and TikTok

Written by
Pensight
January 25, 2023

Using a good link-in-bio site is a simple way to direct your social media followers to your products and services, and convert them from followers to clients. It should be an important part of your organic marketing strategy and help you convert attention to purchases.

What does link-in-bio mean? It’s a site that acts as a landing page for your Instagram followers. It provides a list of links (and products or services if you use Pensight) that users can click on to access different pages or resources.

Many content creators use the link in their Instagram and TikTok bio to direct their audience to their products or services. Anyone can add a link to their bio on Instagram, and business account holders can add a link to their TikTok bio. To drive traffic to the link, creators often mention it in their posts.

You can find a guide on how to add a link to your bio on Instagram here and how to add a link to your TikTok bio here.

Link in bio tips to drive more traffic to your website
Be selective with what you show in your link-in-bio site or store

Avoid including too many links on your link-in-bio page, as it may distract from the main focus of completing a purchase or finding the link you mentioned in your latest post. People suffer from selection fatigue - like high-end restaurants that offer short simple menu’s, make it easy for your clients to pick.

Good things to highlight on your link in bio landing page include:

  • Your key social profiles - make it easy for your followers from one account grow your other accounts
  • Your free lead magnets - host them in the link-in-bio site
  • Email subscription collection - if you’re building a mailing list, this is where the email collection should be, capturing users where they coming fresh from your Instagram or Tiktok content.
  • Your digital products, courses, services, and merch stores - ideally these are hosted in the link-in-bio site itself to avoid sending potential clients through multiple URLs - reducing clicks to purchase is important factor for good conversions.
  • Extra content - featured longer form videos, descriptions of your services or your bio.
  • You affiliate links
Think about your goals and curate your page to reflect them

What are you trying to achieve? For example, if you want to sell 1:1 coaching services, you should prioritize these services over links to other social media accounts or affiliates. Make sure you order your links and products by how you prioritise them. Only a fraction of your clients will scroll down, so make sure you show most important products or links at the top.

Make sure there is continuity between your Instagram and Tiktok content and the link-in-bio site

It’s important that you consider how your content on socials connects to what you offer. For example, if you are selling an e-book on nutrition, build content that makes people to want to learn more about the topics you talk about - offer elements of the book in your videos and encourage people to learn more by purchasing it.

To increase urgency, offer exclusive deals or discounts by mentioning a discount code in your content.

Big mistake creators make is that while they have attention of their audience they don’t create intent for purchase - your content should be guiding your users implicitly and explicitly to your link-in-bio site.

Use emojis to capture attention

To increase traffic to your profile, you can use emojis to draw attention to your call-to-action in your link-in-bio landing page. Just be sure not to overdo it, a few well-placed emojis should be sufficient to highlight your CTA.

When you make content hoping it will lead to better performance for your products, it's important to think how you close the loop - driving users to your link-in-bio is an important part of it.

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