Hashtags for Life Coaches: Detailed Guide For Maximizing Your Reach on Social Media

Written by
February 24, 2023

As a life coach, a strong presence on platforms like Instagram and TikTok is an important way to attract new audience and reach potential clients. One of the important things you can't miss to ensure your visibility on social media platforms like Instagram and Tiktok is to use hashtags correctly.

Understanding Hashtags

Hashtags are keywords or phrases that are preceded by the "#" symbol and are used to categorize content on social media. When you use a hashtag in a post, it becomes clickable and leads users to a feed of all the other posts that have used the same hashtag. This makes it easier for people to discover your content and connect with others who have similar interests.

In this article, we will explore the best hashtags for life coaches, how to use them effectively, and tips for creating your own hashtags.

Picking The Right Hashtags

If you create a post in life coaching space you probably used some of the most popular hashtags for life coaches, like these

  • #lifecoach
  • #lifecoaching
  • #coach
  • #coaching
  • #personaldevelopment
  • #selfimprovement
  • #careercoach
  • #successcoach
  • #mentor
  • #motivation

These hashtags are widely used and can help you reach a large and diverse audience, but it also means high competition and really high threshold to stand out.

The more specific the hashtag, the more targeted your reach will be and the lower the competition. For example, using a hashtag like #careercoachforwomen is likely to reach women specifically looking for career coaching, whereas using a more general hashtag like #selfimprovement will reach a wider audience with a range of interests and will make it much more difficult to be found in the sea of posts. Instagram will show you the post numbers as you type hashtags, but here are some ideas:

Medium competition popular hashtags for life coaches:
  1. #empowerment - 9,444,066 Instagram Posts
  2. #spiritualawakening - 9,164,503 Instagram Posts
  3. #lifelessons - 7,303,551 Instagram Posts
  4. #personaldevelopment - 7,232,796 Instagram Posts
  5. #mentor - 6,672,319 Instagram Posts
  6. #growthmindset - 6,331,093 Instagram Posts
  7. #healthcoach - 5,697,277 Instagram Posts
  8. #personalgrowth - 5,055,663 Instagram Posts
  9. #motivationalspeaker - 4,334,267 Instagram Posts
  10. #businesscoach - 4,076,089 Instagram Posts
Low competition hashtags for life coaches:
  1. #lifecoach2women - 81,855 Instagram Posts
  2. #lifecoachingworks - 81,617 Instagram Posts
  3. #lifecoachtowomen - 69,897 Instagram Posts
  4. #lifecoachtraining - 59,090 Instagram Posts
  5. #lifecoaching101 - 41,297 Instagram Posts
  6. #lifecoachschool - 28,591 Instagram Posts
  7. #lifecoachformoms - 25,714 Instagram Posts
  8. #lifecoachtraining - 29,831 Instagram Posts
  9. #lifecoachcertification - 23,859 Instagram Posts
  10. #lifecoachlife - 19,043 Instagram Posts
  11. #lifecoachformen - 16,019 Instagram Posts
  12. #lifecoachingformen - 14,926 Instagram Posts
  13. #lifecoachnetwork - 10,468 Instagram Posts
  14. #lifecoachtips - 10,265 Instagram Posts

When choosing hashtags for your life coaching posts, it is important to consider the following:

  • Relevance: The hashtags you use should be relevant to your post and your niche as a life coach. This will help ensure that your posts are seen by users who are interested in your services.
  • Popularity: The hashtags you use should be a mix of popular and niche. Read the next section for the formula.
  • Specificity: It is also important to use specific hashtags that are related to your area of expertise as a life coach. For example, if you specialize in helping clients with stress management, you may want to use hashtags such as #StressManagementCoach or #MindfulnessCoach.

How Many Instagram Hashtags Should You Use On Your Posts?

How many hashtags should you use on Instagram posts? Instagram recently recommended 3-5 hashtags per post, despite allowing up to 30.

Although different from earlier advice, this is likely due to Instagram's focus on SEO. The platform is introducing more 'suggested content' feeds like Instagram Reels, and fewer hashtags allow for improved content categorization. Which means you should follow the advice not use more than 5 hashtags.

We find that ideal formula is 1+2+2:
  • 1 broad high competition hashtag
  • 2 medium competition hashtags
  • 2 highly specific low competition hashtags

This formula allows your content to reach your specific audience, but also be featured in higher competition search if your post does well in your niche.

Creating Your Own Hashtags

In addition to using popular hashtags, you can also create your own unique hashtags to build your personal brand and reach your target audience. Here are some tips for creating effective hashtags:

  1. Keep it simple and memorable: Make sure your hashtag is easy to remember and easy to spell. Avoid using complex words or numbers.
  2. Make it relevant: Your hashtag should be directly related to your brand or the content you're sharing.
  3. Make it unique: Avoid using hashtags that are already widely used or that are too similar to existing hashtags.
  4. Promote and reuse your hashtag: Encourage your followers to use


In conclusion, life coach hashtags are an important tool for building a strong online presence and attracting new clients. By researching your target audience, choosing the right hashtags, and using them effectively, you can increase the visibility of your content and grow your life coaching business. Remember to regularly update your hashtags, and track your results to see what's working and what's not.


Read our guide on social media marketing for life coaches

Read more here on how to use organic marketing to acquire clients as a coach

And here on learning more about organic clients vs cultivated clients

How to add Pensight link to your Tiktok bio

How to launch an online course for free

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