As a life coach, a strong presence on platforms like Instagram and TikTok is an important way to attract new audience and reach potential clients. One of the important things you can't miss to ensure your visibility on social media platforms like Instagram and Tiktok is to use hashtags correctly.
Hashtags are keywords or phrases that are preceded by the "#" symbol and are used to categorize content on social media. When you use a hashtag in a post, it becomes clickable and leads users to a feed of all the other posts that have used the same hashtag. This makes it easier for people to discover your content and connect with others who have similar interests.
In this article, we will explore the best hashtags for life coaches, how to use them effectively, and tips for creating your own hashtags.
If you create a post in life coaching space you probably used some of the most popular hashtags for life coaches, like these
These hashtags are widely used and can help you reach a large and diverse audience, but it also means high competition and really high threshold to stand out.
The more specific the hashtag, the more targeted your reach will be and the lower the competition. For example, using a hashtag like #careercoachforwomen is likely to reach women specifically looking for career coaching, whereas using a more general hashtag like #selfimprovement will reach a wider audience with a range of interests and will make it much more difficult to be found in the sea of posts. Instagram will show you the post numbers as you type hashtags, but here are some ideas:
When choosing hashtags for your life coaching posts, it is important to consider the following:
How many hashtags should you use on Instagram posts? Instagram recently recommended 3-5 hashtags per post, despite allowing up to 30.
Although different from earlier advice, this is likely due to Instagram's focus on SEO. The platform is introducing more 'suggested content' feeds like Instagram Reels, and fewer hashtags allow for improved content categorization. Which means you should follow the advice not use more than 5 hashtags.
This formula allows your content to reach your specific audience, but also be featured in higher competition search if your post does well in your niche.
In addition to using popular hashtags, you can also create your own unique hashtags to build your personal brand and reach your target audience. Here are some tips for creating effective hashtags:
In conclusion, life coach hashtags are an important tool for building a strong online presence and attracting new clients. By researching your target audience, choosing the right hashtags, and using them effectively, you can increase the visibility of your content and grow your life coaching business. Remember to regularly update your hashtags, and track your results to see what's working and what's not.
Read our guide on social media marketing for life coaches
Read more here on how to use organic marketing to acquire clients as a coach
And here on learning more about organic clients vs cultivated clients
How to add Pensight link to your Tiktok bio