TikTok is more than just a social media platform - it has evolved into a powerful search engine that users, especially Gen Z, are flocking to for information. By strategically incorporating keywords into your TikTok content, you can improve your video's visibility and attract more views. This blog post will guide you through the process of using TikTok SEO to your advantage.
The first step to optimizing your TikTok videos is to conduct keyword research. Identifying and incorporating strong keywords into your content will increase the likelihood of appearing on both Google and TikTok. Since traditional SEO tools like SEMrush don't work for TikTok, you'll need to use the platform itself for keyword research. It also means that you are early in the game and you can reap significant results if you put some consistent effort into TikTok SEO.
Choose a one-word or short phrase that best represents your video's topic. This primary keyword will be your starting point for further research on TikTok.
Utilize TikTok’s search function to find related search terms to your primary keyword. Start typing your primary keyword and look what other options TikTok suggests. Browse through search results and see what other keywords and hashtags people use with the content under this search terms. These popular and trending terms will help your video gain more visibility when users search for related topics.
Incorporate the keywords you've identified into your video in a few different ways:
TikTok turns speech to text and uses the speech to categorise content too. By incorporating keywords in both speech and text, you increase the chances of TikTok’s algorithm recognizing and promoting your content.
To further optimize your video, add more keywords and relevant hashtags in the description. This will help your video reach a wider audience and increase its visibility within TikTok's search engine.
Boost your video's SEO even further by commenting on your own video using additional related keywords. Don't overuse it, but include variations and related keywords here. This adds more context to the video and increases the likelihood of your content being discovered by users searching for related topics.
By implementing a solid Tiktok SEO strategy, you can increase your video's visibility and get more views. Leverage the power of TikTok’s search engine capabilities to reach a larger audience and maximize your social media marketing efforts. Start incorporating strategic keyword use in your TikTok content today, and watch your video views soar.