The Top Digital Products to Sell: Proven Strategies and Tips

Written by
Pensight
January 24, 2023

Digital products are becoming an increasingly popular way for entrepreneurs and small business owners to generate revenue and expand their reach. From ebooks to online courses, digital products offer a low-cost and flexible way to sell products without the overhead of physical inventory. In this article, we will explore the top digital products to sell, along with proven strategies and tips for making them a success.

Ebooks

Ebooks are a popular digital product that can be created and sold on a variety of platforms. To make your ebook a success, it's important to select a topic that is in demand, create a compelling title and cover design, and market it through social media, email campaigns, and online advertising. To increase sales, consider offering a bundle deal with other digital products. You can try building an ebook yourself with tools like Canva - it's easy and there are plenty of guides around. But a good way to speed it up and make them more professional is by finding cheap help via Upwork or Fiverr.

Some of the e-books we built:

Online Courses

Online courses are another popular digital product that can be created and sold on a variety of platforms. To create a successful course, select a topic that is in demand, create a comprehensive curriculum that provides value to the students, and market it through social media, email campaigns, and online advertising. To increase sales, consider offering a bundle deal with other digital products. Hosting and selling online courses is a little bit more complicated because courses are a more complex product - you need to combine text, video, files, and images into an easy-to-understand narrative, and a lot of software to do it is very expensive. On Pensight you can do it for free - check out our guide on how to sell online courses.

Workbooks

Workbooks are a popular digital product as they provide customers with a structure and guidance for a specific task or project. Examples of workbooks include planner, journal, budget, and productivity templates. Think about  creating a workbook that covers a specific topic that would be easy to market to a particular audience. Start by brainstorming what topic to focus on and what the workbook will include.

For example if your topic is Optimizing Your Health, build the content around key content blocks:

  1. Assessing Your Current Health and Diet
  2. Identifying Goals
  3. Creating an Action Plan
  4. Making Healthy Substitutions
  5. Incorporating Exercise
  6. Setting Short- and Long-Term Goals
  7. Motivation and Support Strategies

Include exrcises and templates for notes. Free design tools like Canva or Figma can prove very useful here.

Graphic Design Templates

Graphic design templates such as logos, brochures, and social media graphics are in high demand for small businesses and individuals looking to establish a professional image and could be a great digital product niche. To make your templates a success, it's important to  know what works best for the specific project you're working on. Here are some tips for creating effective graphic design templates

  1. Simplicity Is Key – It's essential to keep the design simple and easy to understand. Complex designs can be overwhelming and off-putting to viewers. Stick to basic fonts and shapes, and use minimal text to get the point across.
  2. Use Professional Color Palettes – Make sure to choose the right color combinations that represent the brand and message. Too much color can make a design look cluttered and it's important to pick a palette that stands out.
  3. Be Consistent – Consistency is a key element of graphic design templates. When designing a logo, for example, make sure to stick to the same typeface, size and format for every single use.

Incorporate Visual Effects – Use shadows and shadows to add depth to the design. This can give the template a more professional look and it's also helpful for separating and organizing elements

If you're looking to start a digital product store, selling graphic design templates could be a great niche to explore. Get up to speed on Youtube, use AI tools like Jasper to refine your copy and put the templates in your Pensight link-in-bio store to sell them with zero hassle.

Project Templates

Templates are a popular digital product as they provide customers with a pre-made design or structure to use for a specific task or project. Examples of templates include spreadsheets, Notion templates, and website themes.  To make your spreadsheet or notes templates stand out from the crowd, there are a few key elements to consider

  1. Quality: Create quality content that is well-thought out and user friendly - your time investment pays off.
  2. Simplicity: Keep the design simple yet effective. This will help attract more customers and make it easier for them to use the product.
  3. Functionality: Ensure the template is functional for the customer. Make sure the template provides value and satisfaction.
  4. Customization: Offer customization options for the customer. This will show that you value their ideas and give them more control over the product.

If you’re looking to start selling templates, put them up in your Pensight link-in-bio store and make sure to promote them on social media to get the word out. To make your templates stand out, be sure to market them in the right places and provide customers with a quality product.

Check out a couple of templates we built for coaches and creators:

In conclusion, digital products offer a low-cost and flexible way to sell products without the overhead of physical inventory. By selecting a topic that is in demand, creating a compelling title and cover design, and marketing through social media, email campaigns, and online advertising, you can increase the chance of success.

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